NEWSPAPER READERSHIP UPDATE
By Roy Morgan Research Quarter 2 -2012
Jakarta, October 2012
PEMBACA USIA PRODUKTIF
peringkat pembaca koran berdasarkan Usia Produktif menempatkan Media Indonesia pada posisi kedua dengan jumlah pembaca sebesar 131,000 .
PEMBACA BERDASARKAN PROFESI
Peringkat pembaca koran berdasarkan professi pembaca khusus White Collar and Businessman menempatkan Media Indonesia pada posisi ke-2 sebesar 101,000
PEMBACA BERDASARKAN PENDIDIKAN
Tingkat pendidikan pembaca Media Indonesia dilihat dari lulusan Diploma keatas berada pada posisi ke-2 sebesar 66,000.
PEMBACA BERDASARKAN JENIS KELAMIN
Perbandingan pembaca Media Indonesia dilihat dari jenis kelamin di dominasi oleh pembaca pria sebesar 68%.
PEMBACA BERDASARKAN USIA PRODUKTIF
MI+KPTT Readers, 20 Cities
Source: Roy Morgan Research Quarter 2-2012
Tingkat pendidikan pembaca Media Indonesia dilihat dari lulusan Diploma keatas berada pada posisi ke-2 sebesar 66,000.
PEMBACA BERDASARKAN PROFESI
MI Readers, 20 Cities
Source: Roy Morgan Research Quarter 2-2012
80% Pembaca Media Indonesia pada level pekerjaan yang sudah mapan.
Pembaca Media Indonesia berdasarkan pekerjaan didominasi oleh pembaca kalangan full time workers and others ( blue collars) diikuti oleh kalangan profesional/manager.
MEDIA INDONESIA
Distribution Coverage
Banda Aceh, Medan, Pekanbaru, Padang, Tanjung Pinang, Jambi, Palembang, Pangkal Pinang, Bengkulu, B. Lampung.
Serang, Jakarta, Bandung, Yogyakarta, Semarang, Surabaya
Denpasar, Mataram, Kupang, Pontianak, Palangkaraya, Banjarmasin, Samarinda
Makassar, Palu, Kendari, Manado, Ambon, Ternate, Gorontalo, Mamuju
Manokwari, Jayapura, Timika.
Coverage Area
Media Indonesia with the motto “Honest Voice” is a daily newspaper with a national character that published in the Jakarta and incorporated into the Media Group, in the top 5 of public newspaper in Indonesia. Media Indonesia newspaper with national coverage can be obtained in 33 provinces spread over 429 districts across Indonesia. Media Indonesia strength is strong editorial, innovative and cutting edge. Media Indonesia entered into 3 major newspapers are read by executives to access economic and business news. Indonesian media readership is 63% male, 87% aged 20-49 years, 76% of social economic status of A1-A2-B Class, 44% white collars, psychographic western minded, optimistic and well settled.
Media Indonesia was first published on January 9, 1970. In 1987, Media Indonesia is under the new management of PT. Citra Media Nusa Purnama. On the beginning of 1993, coinciding with the age of 25, the Media Indonesia occupies new office in Kebon Jeruk, West Jakarta. In this new building all activities are under one roof, Editor, Business, Printing, Documentation Centre, Library, Advertising, Circulation and Distribution and employees facilities.
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Untuk info pemasangan iklan di Media Indonesia dengan harga spesial, silakan hubungi :
Telpon : 021-5436 1493, 0813 9980 8066
Email : marketing@doremindo.com
Terima kasih 🙂