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Media Profile LIONMAG

Commercial Advertising

Lion Air, a successful fast development national airline, started with only airplane in 2000. Presently, about 12 years later, the company operates 81 units BOEING 737-900 ER, and 2 units BOEING 747-400, with all together more than 600 flights a day. The fleet includes 40 new planes of the type Boeing 737-900ER. The airline flies to many domestic destinations and has international flights going to Singapore, Kuala Lumpur, Saigon, Penang, Malaka, and Jeddah, Medina in Saudi Arabia. Lion Air became the airline company with the largest amount of domestic passengers in Indonesia.

LIONMAG, a lifestyle and traveling magazine, publishes monthly 75.000 copies that are distributed on all flights of Lion Air. More than 4.800.000 people, mostly belonging to the middle and high class, read the magazine every month.

Circulations and Distribution

LIONMAG is distributed monthly on all flight of Lion Air

Demography Reader

• Gender : Male 65%, Female 35%
• Marital Status  : Married 73%, Single 27%
• Education Level : High School 20%, Academy 32%, University Degree 48%
• Age : 20 – 65 year

• Domestic : 93%

  International : 7%

  Readership : B – Up ( middle to high )

• Print Run : 75.000 copies
• Frequency : Monthly